China has 1.35 billion people and a fast growing middle class. China market’s explosive growth and enormous potential has drawn global attention. China’s GDP growth will raise disposable incomes to an extent never seen before in any other market—pulling tens of millions of households into the middle class and beyond. China’s E-commerce market and retail spending will soon become the largest in the world, outpacing the United States and Europe combined. As reported by eMarketer, in 2018 China will account for more than $1 trillion in E-commerce sales which means over 40% of global internet commerce. Currently China has more than 300 million online shoppers and that number will grow to more than 600 million by 2016.
On the other hand, in recent years there has been a growing trust crisis domestically in China. Due to many reasons associated with fast economic growth, including lack of applicable laws and lack of regulatory supervision and enforcement, there have been many well-known tragedies caused by inferior quality of Chinese domestic products. The growing middle class in China, who has become more and more aware of their well-being and quality of life, are longing for trustworthy, reliable, safe, good quality products to ensure a healthy and worry-free life for their families. They want to buy good quality Western brand products and now they can totally afford them! The top categories include personal care and beauty products, health products, maternal and baby products, fashion products, electronics and luxury products.
Entering into the China market can be daunting with a series of logistical, legal, and local issues. Establishing daughter companies in China directly certainly require higher investment and more resources, which may not be the best option for most US companies. In fact many have failed trying to do so even though the companies are very successful and well established in the US, because they do not have a really good understanding of Chinese marketplace and also because of the vast differences in culture, government operations, business models, communication, personnel management, and so on.
Seeking a reliable partner, an operating company who has the experience, business connections and E-commerce technology, who has a real understanding of China market and provides the best channels for the promotion of your products, will be a cost-effective, quick and efficient way to introduce your products to the China market. This way you will lower the cost, save the time, and minimize the risk in establishing your brand presence in China.
We offer innovative one-stop solutions to meet all your needs for your entry and development in the China market, including strategy development, business set-up, logistics, customs clearance and warehousing, distribution, multi-channel commerce solution, digital marketing services, customer care and more. We will help you thrive in China!
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